The Fastest Growing Watch Brand in the World Isn’t Who You Think It Is
Imagine telling watch enthusiasts just five years ago that Jacob & Co. would become the fastest-growing watch brand globally, and they'd likely laugh it off. For a long time, Jacob & Co. was known for its over-the-top, diamond-encrusted designs, often associated with rappers and Dubai nightclubs rather than serious watch collections. But in 2025, as the Swiss watch industry faced a downturn with declining export volumes and wobbling consumer confidence, Jacob & Co. emerged as a surprise success story.
According to the Ninth Annual Swiss Watcher report from Morgan Stanley, Jacob & Co. achieved an impressive 14% year-over-year revenue growth, reaching an implied retail value of CHF 288 million ($372,670 USD). They sold 3,975 timepieces, a 24% increase in units sold, both of which were the highest growth rates among the Top 50 brands. This remarkable performance propelled Jacob & Co. to the 27th position globally by turnover.
But how did Jacob & Co. manage this feat? The answer lies in a strategic transformation that has been years in the making. Jacob & Co. expanded its product line beyond its signature blinged-out astronomical pieces, introducing more affordable collections without compromising on quality. They also focused on ultra-high-complication offerings, attracting collectors and industry experts with horological masterpieces.
The brand's success is not just about numbers; it's a redemption arc. Founded by Jacob Arabo, Jacob & Co. is approaching its 40th anniversary, and this milestone timing couldn't be more perfect. The Swiss watch industry faced challenges in 2025, with export volumes dropping and even heavyweight maisons feeling the pressure. Jacob & Co.'s emergence as the fastest-growing brand is a surprising and refreshing story in an industry often reliant on heritage and hype.
Benjamin Arabo, sharing the news, expressed humility, acknowledging the brand's imperfections while emphasizing their dedication to continuous improvement. This genuine approach sets Jacob & Co. apart from the polished corporate speak often heard from luxury brands. Whether you're a fan or not, the numbers speak for themselves, and in an industry that often relies on tradition and hype, Jacob & Co.'s growth is a testament to their strategic evolution.
